6 Ways to Use Messenger Chatbots to Boost Your Ecommerce Strategy

A screenshot of Taco Bell’s desktop site and feature.

A screenshot of Taco Bell’s desktop site and feature.

Messenger chatbots have been around for decades but it’s only recently that businesses have learned how to use them properly.

Here are 6 ways you can empower your ecommerce strategy with the use of messenger chatbots.

  • Create a Consumer Resource – chatbot technology is pretty advanced. You can set your chatbots to remember useful consumer data such as ZIP codes.
  • Streamline Sales – you can use chatbots to automate your sales process. Taco Bell has used this to great effect when it unleashed TacoBot.
  • Influence Buying Decisions – use chatbots to get information from customers and make recommendations based on that information. H&M made bank with this strategy as one of the first big brands to utilize AI from Kik Bot Shop.
  • Answer Customer Queries – chatbots can be programmed to give prompt responses to frequently asked questions.
  • Boost Social Media Engagement – consumers prefer brands they can message directly. Facebook even streamlined the process with its Messenger Bots.
  • Simplify Payments – you can use chatbots to store card details and allow customers to send payments with a simple message. Snapchat succeeded in this endeavor with Snapcash.

 

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