Understanding human behavior is essential to finding success in marketing. Here are 4 amazing types to help you improve your marketing strategy in order to increase your sales and improve your conversion rate.
- Emotion First, Logic Second – with all the competition, getting consumers to even look at your product can be a huge challenge. Focus on eliciting the right emotional response. Once you trigger the emotion you want, you can then appeal to their logic.
- Provide Contrast – it’s hard for people to perceive the value of a product or service on its own. Make it easier for them by comparing your product to that of a competitor while highlighting why yours is better.
- Provide Social Proof – consumers today are very vigilant and skeptical. Make it easier for them to believe you by providing social proof such as written and video testimonials.
- Use Exclusivity Selectively – instead of telling customers your product has limited availability, it is better to provide an added value for a limited time e.g. a free tutorial for the first 100 purchases.