Marketing Tips | 1 MIN READ

Boost App Downloads With These 5 App Store Optimization Hacks

The best app is worthless if consumers can’t find it. If you don’t optimize your app page, your app will inevitably fail. Given below are 5 App Store Optimization (ASO) hacks you should definitely try.

Name the app very carefully – the app name should give potential users a concrete idea of what the app is about. Stack the most important app information toward the front.

Incorporate competitive keywords into the app title and description – include the most relevant keywords in your app name and app description. But make sure the copy remains enjoyable to read despite all the keywords it contains.

Perform market research to pick the best price – identify the best price to set by gathering information about your competitors as well as your potential users.

A/B test the screenshots and overall user interface – use A/B testing code generators such as Google Content Experiments, Optimizely, and Visual Website Optimizer to determine which screenshot will work best for your app.

Consider localization – translate all the language elements of your app to the local language and change cultural elements when applicable.

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