Emily DeSimone: Branding Strategies for Company’s Growth Post Pandemic 

The experiences that customers and prospects have with any company defines their brand. And a good brand communicates loyalty and trustworthiness.

To remain successful as a company, particularly post-pandemic, it is crucial to pay attention to branding―what your company does and its approach.  

Today's post on Rediscover Marketing features a highly successful marketer―Emily DeSimone―Director of Marketing, Americas at SLM Solutions. She shared the best marketing strategies which leaders and business owners can maximize to remain on top of the success chart in the post-pandemic era.

Emily and her Role in SLM Solutions

SLM Solutions is a German-established company that is now validating their presence in the US to better serve the growing customer base. They are a leading provider of metal additive manufacturing systems and applications development for metal prototype and serial part production.

Emily joined SLM six months ago as a Marketer. She teams up with the global marketing team in Germany to promote the SLM solutions brand in the United States.

Emily DeSimone Shares the Impacts of the Pandemic 

Our guest Emily had a lot to share with us on marketing challenges and successes, especially during the pandemic. 

In the quest to remain on top despite the gaps the pandemic created, her team maximized some strategies that helped the company survive the challenging moments. In this interview, Emily shared some of these creative strategies:

• Website Re-launching

As a growth leader, you need to be on top of your game by being sensitive to the quality of content on your website. Quality content is most likely to drive traffic to your website, increase engagement and lead to more conversions.

Do you desire a significant increase in your clientele? What sort of information do you provide your audience? Cultivate the habit of regularly posting educational content relating to your products or services. 

• Rebranding

Your business's name and logo are vital ambassadors for the brand, and they should both be stable. 

Emily shared that rebranding is a market strategy of giving a new name, symbol, or change in design for an already-established brand. 

Consider rebranding and creating a different brand identity to make you more relevant, more competitive and more profitable in your target market, mainly during this post-pandemic period.

Emily explains that SLM Solutions rebranded because they recognized that they were no longer the company their old logo represented. They had evolved as a company and therefore their brand needed to meet that of their new identity

• Open-mindedness

Emily shared, from her strategic point of view, the importance of open-minded communication in a team. As a growth leader, you should be open-minded and easily reachable so everyone on your team can feel at their best, always. 

• Decision Making

As marketing and growth leaders, trust your team members with creative authorities that will enable them to make decisions on their own. 

Allow them to confront and crush obstacles they might encounter during delivery. But be readily available to offer assistance whenever it is needed. 

Learn to prioritize and share upcoming tasks with your team members, so it does not become overwhelming.

• Content Marketing Funnel

Emily shared that this particular strategy helps a brand attract potential clients and guide them through their journey from the first interaction until they become a return customer. You need to know and publish the content that will satisfy the informational needs of your potential customers. 

• Aligning and Strategy

Hire more competent hands for particular roles in your organization. Doing this will enable you to accommodate additional responsibilities and achieve the strategic plans in the post-pandemic era.

• Identify Gaps

Are there things you cannot change? Then develop a plan. You're likely to have more options than you realize if you brainstorm potential ways to deal with the situation together with your team.

Even if you can't fix it, you can develop a plan to cope with it. Identify the gaps and weather them.

• Partnerships 

Emily advised growth leaders to focus more on engaging and supporting their customer base as this fosters partnership and generates brand loyalty.

Have you learned something from today's post? Let us know what piece of information you found most useful and relevant to your organization in the comment section.