Dashing Through Data Measurement and Analysis

Are you still looking at metrics and data from multiple sources and platforms, then spending hours organizing them into legible reports? If so, you should probably change the batteries in your walkman and charge your flip phone while you’re at it.

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Yes, your KPIs and other performance data are critical, and understanding them is even more crucial to improving and maintaining your online presence. But in the decades that the internet has been around, there have been a lot of advances in the way we collect and interpret data. 

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Data measurement isn’t only gruesomely tedious, it’s also expensive. If you’re still spending hours gathering and analyzing data on your own, you’re wasting a lot of time, money and aggravation. 

What Makes Data Analysis Such a Pain?

Data analysis is a thorn in your side because it’s complicated and requires a significant level of technical skill. Not just anyone can do it well, which means you’re going to need a pro. For a lot of business owners, this means utilizing some of their best and brightest to tackle the avalanche of data. 

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While keeping the project within company walls seems like a grand idea, it honestly ends up feeling more like a blizzard-bottlenecked freeway. The tasks of collating, organizing and making sense of collected data is tedious and time consuming, and every minute spent on it is one less minute spent running your business. 

Get Your Head Out of the Past

Data measurement and analysis is always changing, and has evolved rapidly over the last decade. Because we’re collecting more data than ever before, there are more insights to be analyzed and put to work. 

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This means more work for more of your team members. More manpower means a hike in labor cost, not to mention the fact that you’ve got your most valuable employees spending hours making spreadsheets, graphs and charts that will only see the light of day for five minutes during your next meeting. 

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Once upon a time, business owners had no choice but to manually collect and organize their own performance data, one KPI at a time. But thanks to the advances that have evolved alongside data growth, there’s a better way to go about it. 

Stop Slogging Through Data 

Sure, you can outsource the entire project—that’s obviously the easiest way to do it. But you can also automate your data analysis with smarter tools. Instead of sending all of your data measurement tasks out of the building, consider using a platform like MyDash. 

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MyDash is a data automation service that collects and displays all of your data in a single, easy-to-use dashboard. You can customize your dashboard to reflect the projects you’re most focused on, and keep a close eye on your most critical KPIs. The dashboard even updates in real time, so you don’t have to wait days for a progress report when you’re busy making major moves. 

Crunch Cookies, Not Numbers 

Data measurement and analysis is a crucial part of efficient marketing, but if you’re not using the right tools, you’re wasting time and resources. Services like MyDash streamline data analysis, so you can get back to business (and the 21st century). But hey, if you think the drudgery of data analysis can’t be that bad, go ahead and give it a whirl for a while. Let us know when you’ve had enough.