90% of businesses already have the talent and resources needed to get to where they want to go. They don’t need anything but time.
Top business leaders recognize when their team’s bandwidth is maxed out – but refuse to accept plateaued numbers. So we work with them to split mindshare between pipeline development and refinement. We work on the latter for 3-4 month sprints, identifying an opportunity for +10% growth, and building a resource-neutral plan the internal team can adopt and evaluate. Business leaders direct their teams and ours as we work the funnel quantitatively and qualitatively to extract more value from the same work & time inputs.
90% of businesses already have the talent and resources needed to get to where they want to go. They don’t need anything but time.
Top business leaders recognize when their team’s bandwidth is maxed out – but refuse to accept plateaued numbers. So we work with them to split mindshare between pipeline development and refinement. We work on the latter for 3-4 month sprints, identifying an opportunity for +10% growth, and building a resource-neutral plan the internal team can adopt and evaluate. Business leaders direct their teams and ours as we work the funnel quantitatively and qualitatively to extract more value from the same work & time inputs.
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It starts with a conversation and a target, then goes from there. We take a quick look at your business, propose a revenue target we think the team can hit, and compare it to your current goals. If our target is believable, and justifies our fee, we dedicate a 3-4 month sprint to bending your curve and momentum up to the new pace.
No personnel changes, no extra costs, no additional advertising. Just refinement, process improvement, and increased impact.
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It’s become so easy to drive volume, that quality has suffered across the board. Today, businesses fight against shorter attentions spans, cheaper options, more flexible terms, and on-demand availability. That makes it impossible to invest the time and energy needed to lay the foundation for a long and fruitful relationship.
Our work gives you more time. While you focus on beating last quarter, we focus on beating last year. Our team can spend time thinking, planning, and adjusting, while yours continues to execute. So your final product isn’t a bucket of leads you can’t use. It’s a new trajectory you can bring to your leadership, board, or bank account. You know there’s more you can do, we’re here to help.
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By the end of our program, we will have worked with you to dig into a pocket of value we’ve both identified, and structured a plan that leverages technology, automation, human touch points, micro-conversions and good old fashioned conversation, to strengthen your existing funnel. You will see more dollars per conversation, and the pace of improvement will continue long after we’re done – as your team begins iterating on the work we’ve started.
We’ve turned services no one wanted to buy into industry leaders by realigning with known pain points, and lowering barrier to entry. We grew a specialized business services firm by 20%+ just by augmenting it’s leading channel of discovery. We took an extremely refined, multi-million dollar programatic lead generation program and increased efficiency by 400% by mapping it to key buyer behavior. In each case, high performing teams were doing everything they could. Outside perspective and time to investigate revealed easily acquire-able value.
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Step 1: Team Discovery
Through one discovery call with your team, we learn about the product, opportunity, market shifts, hurdles, and key buyer personas. We also look at targets, expectations, and performance against expectation to understand existing capacity. This sets us up to plan.
Step 2: The Plan
Based on our discovery conversation we put together what we believe to be a realistic adjusted revenue target for the business over 12 months, with our work put in practice. This target is used to evaluate our business relationship. If it is realistic, we engage.
Step 3: Execution
We work with leadership and the internal team to develop proficiency in the current sales & marketing programs, and understand perceived opportunity. Then we blend our performance targets with the team’s identified targets to forge a new path and process.
Step 4: Delivery
Backed by data, research, practice and team input, we work with leadership to install new, reasonable and practical processes that bring our adjusted revenue targets into focus.
Step 5: Evaluation
With practice your team improves upon the foundation we’ve helped build. Revenues grow, and the organization elevates to a new business horizon.
Brandon Ansel
Peter Hwang
Dr. Stephanie Malmquist
Brandon Charterswww.rallypoint.com
