Social Media for Business – What You Don’t Do is Just as Important

Social Media Advertising

Many businesses make the mistake of focusing too much on what they should do with social media that they completely overlook what they shouldn’t be doing. Here are the top 10 don’ts of social media:

  1. Don’t Like Your Own Posts – this makes you look desperate!
  2. Don’t Neglect Your Profiles – choose your main social media accounts and never let them go idle.
  3. Don’t Post Without a Plan – posting things mindlessly will not help you and might even get you in trouble. Create a posting plan and follow it.
  4. Don’t Connect with Everyone – carefully review a profile before following/befriending it.
  5. Don’t Forget to Network – never stop making connections and building quality relationships on social media.
  6. Don’t Forget About Privacy Settings – make sure your accounts are secure.
  7. Don’t be Spammy – don’t spam the newsfeed of your followers with things that are useless to them. Focus on helping your audience and advertise/promote only when it’s relevant to a post.
  8. Don’t Ignore Comments – reply to audience feedback whenever you can, especially to comments that ask a question or express a concern.
  9. Don’t Delete Negative Comments – this will give the impression that you are not doing anything to solve the issue.
  10. Don’t Fully Rely on Automation – you can use social media schedulers to post for you and chatbots to answer frequently asked questions. However, add a human touch by having someone monitor your accounts and reply to comments, suggestions, and reactions.

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