Jonathan B. Williams: Ghostwriting And The Value Of Virtual Networking

Ask any writer, and they might tell you that writing’s importance is not discussed nearly as often as it should be. Additionally, the sheer volume of written content needed for any given task is sometimes greater than an individual marketing or business professional can provide. As a result, many business and marketing professionals and executives often need help telling their stories and communicating their messages. 

To their rescue comes a ghostwriter with business experience and marketing savvy, like Jonathan B. Williams. Ghostwriters like him help business people better communicate their story and their message so that they can take their businesses to the next level. Outstanding ghostwriters like Jonathan are highly skilled word artists who must also grasp new subjects quickly. And when busy professionals hire skilled ghostwriters, they help their own business to succeed, expand, and thrive.

Jonathan’s Work In Ghostwriting

Ghostwriters like Jonathan, or “ghosts” as they’re often playfully called, help their clients in a unique way. Ghostwriters write material that will ultimately be credited to another person, which makes the ghostwriter invisible—in a figurative sense. 

During his Pinchforth interview, Jonathan shared how his work as a ghostwriter centers on writing non-fiction-based material, which includes business books and biographies, as well as marketing collateral and occasional brand-based content. Jonathan noted that his work for various industries has helped him better understanding how to reach various audiences.

Jonathan’s Views On Traditional Media

When asked about how the pandemic had affected his work, Jonathan reflected on how he lost a major client because that client had been forced by the pandemic to furlough over 60 employees, disrupting their need for ghostwritten material. Despite this, he remained optimistic throughout the pandemic and spoke positively about discovering the world of online meetings and networking, which opened many news doors for him. 

Jonathan understands the value that virtual networking has given business professionals, especially writers. However, Jonathan also mentioned the possibility that current media platforms might slowly lose their effectiveness because of their need to repeatedly use the same messaging approach. 

Advice For Fellow Ghostwriters

Jonathan B. Williams asserts that, in addition to the enjoyment that he and fellow writers derive from their craft, they also feel much professional and personal satisfaction in a job well done. He advises ghostwriters and writers to continually sharpen their skills and keep networking. 

Jonathan believes strongly in the irreplaceable value of good writing and in the power of virtual communication. He notes that in the digital age, writers can share their talents in more ways than ever before. Written content will forever be a key factor in how a business, brand, or individual communicates their message and story, and so the world will hopefully always need to lean on talented ghostwriters to help them tell stories and inspire readers.