Spotlight Podcast

In SPOTlight Episode #16, marketing consultant André Savoie discusses strategies for increasing ROI, focusing on customer relationships, bottom-of-funnel marketing, referral programs, and education for high-ticket businesses like jewelry and fishing trips.

In SPOTlight Episode #19, Marina Aghbalyan shares marketing strategies focused on delivering real value, including using explainer videos, hosting webinars, and offering free trials to improve customer engagement and conversion rates.

In SPOTlight Episode #20, Lee Murray and Nick Petros explore how video marketing can drive customer engagement, improve retention, and optimize the buyer journey to boost conversions and brand awareness.

In SPOTlight Episode #21, marketing expert Dan Vogel shares tips on driving e-commerce success through effective segmentation, capturing data insights, and optimizing customer engagement strategies for better conversions and retention.

In SPOTlight Episode #22, Zohe M and Ada discuss how AI and organic marketing tactics are reshaping healthcare marketing, boosting patient engagement, and optimizing B2B strategies. Learn how tools like MyMHealth can drive success.

🚀 Are you launching a new product? Don't make the same mistakes as other brands! In this episode of the Spotlight Podcast, marketing strategy leader PJ Roustan shares the essential tactics that drive successful launches for consumer packaged goods (CPG) and beyond.

In SPOTlight Episode #17, marketing strategist Dax Bambrough discusses the importance of authenticity, trust, and community engagement in building a successful marketing strategy, especially in sensitive markets like parenting and wellness.

In this episode, Kimberly Gordon shares key marketing tips for startups, focusing on brand identity, emotional connections, and the crucial importance of brand strategy.

In this episode, Marlee Wagner explores the customer journey, emphasizing onboarding, retention, and team collaboration with ClickUp to build lasting customer relationships beyond the sale.

In this episode, Ada and Angela Frank share expert marketing strategies for success in the health and wellness industry, with Angela offering tips on promoting Plunge’s cold plunge tubs.

In this episode, Kremi Mestanova shares expert tips for career coaches on attracting, converting, and engaging clients through live webinars, helping them stand out in a competitive market.