Marketing isn’t magic, but it should feel like it! In this episode of the SPOTlight Podcast, Tim Parkin, magician and marketing coach, explains the unexpected parallels between marketing and magic. Learn how both rely on storytelling and controlling attention to create emotional connections that leave lasting impressions. Tim walks us through developing a strategic marketing plan that guides customers through the buyer’s journey, from attention to conversion. He also discusses the importance of prioritizing key goals and introduces the concept of ‘min-maxing’ to optimize your marketing efforts for maximum impact. Tune in for insights that can help you turn your marketing strategy into a cohesive, results-driven plan.
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
We can get it done, and we do it fast.
Our commitment to you is complete transparency. If we're not a fit or we can't execute the work you're looking for, we'll tell you - fast.
We promise not to bore you with a pitch or demo call.