In Episode 52 of the Bad Ideas Podcast, Phil Masiello, founder of Crunch Growth, takes listeners on a journey from the restaurant industry to mastering e-commerce. He discusses why gimmicky products like scented socks fail in the long run, the psychology behind consumer choices, and how strong branding can set startups apart. With insights on e-commerce growth, marketing innovation, and product experience, this episode is packed with strategies for achieving explosive growth. Don’t miss Phil’s #1 tip for startups!
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
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