In this thought-provoking Episode 50 of the Bad Ideas Podcast, hosts Nick Petros and Jim Iyoob tackle a growing issue: QR codes for seniors. While QR codes are widely seen as convenient, for many seniors, they present a barrier, complicating an otherwise simple task. With over 32 years of combined customer service experience, Nick and Jim dive into why this tech might not be as accessible as it seems for the elderly, and how it could potentially make things harder rather than easier.
Throughout the episode, Jim and Nick share insights into alternative technologies that could offer a more seamless, user-friendly experience for seniors. They discuss how RFID and voice activation technology could provide a better solution to enhance the customer experience, making it easier for elderly individuals to interact with products, services, and information without the friction QR codes may cause.
The episode is packed with actionable ideas for businesses looking to improve accessibility for seniors and create more inclusive customer experiences. If you’re interested in better understanding the challenges faced by older generations in today’s tech-driven world, and how to address these challenges, this episode is for you!
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
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