In SPOTlight Episode #19, marketing expert Marina Aghbalyan discusses how businesses can stop relying on discounts and instead focus on selling true value. With years of experience as a fractional CMO, Marina shares actionable insights to improve every stage of the buyer’s journey.

Throughout the episode, she highlights strategies such as using explainer videos to build brand awareness and simplify your product’s value, hosting webinars to connect personally with your audience, and offering free trials to give potential customers a firsthand experience of your product. These methods not only boost customer engagement but also create deeper, more authentic connections that can lead to higher conversions.

Marina also explains why businesses should shift their focus away from discounting products, which can devalue the brand, and instead focus on delivering high-quality value that resonates with customers' needs and desires. She emphasizes that value-driven strategies are key to long-term business success and customer loyalty.

This episode is packed with practical advice that you can apply to your next marketing campaign or product launch. Ready to make a shift in your strategy? Tune in and learn how to deliver more value to your customers.

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