This week on the Bad Ideas Podcast, we’re exploring a bad idea that could cause some serious headaches for banking customers—loyalty points for paying your bills. 🤔💳 Instead of earning cashback or reward points that can be redeemed for actual purchases, this bad idea proposes that loyalty points can only be used for bank services—a concept that could leave customers frustrated and dissatisfied. But don’t worry, we’re not here to just trash the idea—we’re going to brainstorm solutions with Sara Schmitt, co-founder and CEO of Adro FinTech. 🚀Here’s what we’re covering:Why bank loyalty points for bills might seem like a great idea but could backfire when customers are forced to use them on bank services.How innovative financial products and trust-building can improve the customer experience in the banking world.What changes we could make to transform this bad idea into a valuable solution for customers.In this episode, you’ll hear how to turn seemingly bad ideas into opportunities for innovation in banking, and how to make the financial services industry work better for everyone.
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
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