🚀 Are you launching a new product? Don't make the same mistakes as other brands! In this episode of the Spotlight Podcast, marketing strategy leader PJ Roustan shares the essential tactics that drive successful launches for consumer packaged goods (CPG) and beyond.🎯 Learn How To:Leverage influencer marketing for massive customer acquisition.Use a waitlist strategy that builds anticipation and maximizes your product launch.Map the ideal buyer journey to keep customers coming back.Adapt your strategy to market timing for the best results.🔥 Key Insights:Influencers can make or break your launch.Timing your waitlist transition is crucial for success.A full-funnel approach is the secret to effective marketing in today's landscape.💡 Ready to enhance your marketing strategy? Listen now and get actionable advice to apply to your next launch! 🎧
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
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