🚀 Are you launching a new product? Don't make the same mistakes as other brands! In this episode of the Spotlight Podcast, marketing strategy leader PJ Roustan shares the essential tactics that drive successful launches for consumer packaged goods (CPG) and beyond.🎯 Learn How To:Leverage influencer marketing for massive customer acquisition.Use a waitlist strategy that builds anticipation and maximizes your product launch.Map the ideal buyer journey to keep customers coming back.Adapt your strategy to market timing for the best results.🔥 Key Insights:Influencers can make or break your launch.Timing your waitlist transition is crucial for success.A full-funnel approach is the secret to effective marketing in today's landscape.💡 Ready to enhance your marketing strategy? Listen now and get actionable advice to apply to your next launch! 🎧