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In Episode 55 of the Bad Ideas Podcast, host Nick Petros is joined by Michelle Pecak, founder of Simple Smart Consulting and My Vibe Community, to explore one of the most controversial pricing strategies: surge pricing in electricity. With dynamic pricing becoming more prevalent in industries like ride-hailing, could the same pricing model be applied to essential services like electricity?
Michelle and Nick examine the ethical dilemmas behind surge pricing, its potential to spark consumer backlash, and the long-term implications for businesses and customers alike. Is it justifiable for utilities to charge higher rates during peak demand, or does it cross the line into corporate "money grabs"? They discuss the balance between smart pricing strategies and maintaining consumer trust, emphasizing the importance of transparency, authenticity, and reciprocity in business.
In a world where pricing behavior can directly influence customer satisfaction and business growth, Michelle shares valuable insights on how businesses can adopt more ethical pricing practices while fostering deeper relationships with customers. This episode is a must-listen for anyone interested in the future of pricing strategies, business ethics, and consumer behavior.
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
I am a Quantum Operations Expert When you are capable of exponential improvement in your performance through knowing that everything is interconnected, you & your business can be unlimited with far less effort. I solve complex problems through visionary intuition that sees unwanted constraints as opportunities for simplification. Simple solutions that connect the dots effortlessly between where you are & where you want to be, leaves you to create the unlimited possibilities. I work with $10M+ & $100M+ Founders & Executives to heal from the inside out through operational excellence and breaking the energetic boundaries you have put on yourself. Collaboration & Empathy is at the heart of my work. I believe every team member brings innate skills that, when positioned correctly, contribute to the best possible outcome. I’m not just about thinking outside the box—I redefine the box itself, and added some sparkle!
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