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In this episode of the Spotlight Podcast, Noah Goldfarb from Fire and Spark shares expert tips on optimizing collection pages for better organic traffic and conversions. Learn how non-branded search terms can help your ecommerce strategy thrive.
ABOUT THE EPISODE:In today’s competitive ecommerce landscape, businesses often overlook the power of collection pages. In this episode of the Spotlight Podcast, Noah Goldfarb, founder of Fire and Spark, dives deep into why optimizing collection pages is crucial for driving qualified traffic and boosting conversion rates. Unlike traditional blog content, collection pages act as virtual buying guides, helping customers compare products and make better purchasing decisions.
Noah emphasizes the importance of targeting non-branded search terms to attract a higher volume of qualified traffic. When optimized correctly, collection pages can serve as both an acquisition tool and a powerful resource that guides customers along their purchasing journey. Tune in for actionable strategies that can help elevate your organic search performance and ultimately lead to more sales.
Key Takeaways:
Hi, I'm Nick, the founder of PinchForth, which I started in 2017. What began as a small endeavor has grown into a dynamic, multi-national team helping marketing directors with speed and efficiency. At PinchForth, we focus on two key areas: Simplifying Marketing Strategy: We help marketing directors create clear roadmaps, plan for unexpected events, and align their teams with the overall strategy. Our technology platform allows marketers to manage their plans with ease and we offer it for free. Filling Skill Gaps Quickly: We provide fully managed services that allow marketing directors to fill short-term skill gaps, saving time and resources compared to onboarding new hires or freelancers. Our most recent venture, Dash, launched in January 2020, is a tool that automates internal reporting. Dash acts as a heart-rate monitor for business results, helping companies quickly access crucial information without the need for complex BI systems. I keep things lighthearted because business can be tough, and solving problems with a team is even tougher. My goal is to make connecting and sharing as easy as possible.
My main goal in life is to entertain and inform others with my work. I hope to leave a lasting impression on all who come across me and my work. Each and every day, I want to make people learn, laugh, and think. Every job I do, I do well, because I believe that my work must be of the highest quality.
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