Jodie Roberts: Handling Growth and Marketing Amidst Pandemic Challenges

Marketing Management has got to take a new look considering the recent turn of events with the pandemic. As much as we would like to hold on to traditional marketing, which we are comfortable with, running a successful business today will require that we handle marketing a lot more differently.

In an attempt to protect lives and ensure safety, several government policies were implemented. While many of these are temporary until a lasting solution can be proffered against COVID-19, we cannot ignore how much they have impacted marketing.

As a marketing or growth leader in any firm, regardless of the size and industry, you will face one challenge or another during and post-pandemic. Pinchforth aims to provide an advantage to businesses by helping them navigate through the trying times. In the face of challenges, we have brought you tips on how to handle your firm's marketing for a record of success and growth.

In today's episode of our blog post series, we have our guest, a marketing director at one of America's leading firms. She gave us an intriguing session, where she explained how marketing should be handled as we advance. Join us on today's episode, as we share with you our interview with Jodie Roberts.‍

Who is Jodie Roberts?‍

Jodie is the current director of marketing at Senior Services of America. Before now, she has led marketing teams, engaging in different forms of marketing at various organizations. Before Senior Services of America, Jodie managed the digital marketing team of Fred Meyer Jewelers.

She proceeded to Milestone Retirement Communities as the director of digital marketing and brand management. Jodie has only joined Senior Services of America for about four months. She has recorded success, particularly in handling marketing when the economy has been dramatically affected by the pandemic outbreak.‍

Jodie's role as a Director of Marketing‍

In the course of our interview, Jodie Robert gave us a quick view of what it means to be the director of marketing at Senior Services of America.

As an organization involved in providing assisted living and caregiving offers, marketing at a time where health safety is the concern of many was indeed a demanding task

The marketing expert explained how she embraced all marketing forms, including advertising, use of mails, digital marketing, etc., to ensure proper marketing management at her organization

Jodie mentioned how much success she was able to record in a short while, recognizing her team's efforts in showing commitment towards newer forms of marketing presented in digital marketing. She also commended the teamwork and cooperation in her group that helped achieve success a lot easier.‍

Tips on Handling Marketing Amidst Pandemic‍

With a full understanding of the hurdles faced by marketing leaders, being one herself, Jodie shared with us tips that can help growth and marketing leaders around the world achieve more remarkable results even with the challenges posed by the pandemic.

• Embrace Digital Marketing
  

With each day's passing, we keep getting more reasons to embrace technology in all its forms. Jodie explained the digital forms of marketing she employs in her firm.

She mentioned how organizations could use virtual tours and marketing to reach out to customers, investors, and potential clients, at a time where public meetings are mostly restricted.

Digital marketing enables you to get the job done despite the policies restricting movement and gatherings. It is also beginning to be the preferred choice of marketing for customers because of the ease with which they can get information through technology.

• Consumer Re-evaluation
  

Jodie noted emphatically that now is the time for marketing managers to re-evaluate their customers and potential customers. Consumers are beginning to exhibit a change in purchasing and consuming habits, and any business that aims to be successful must adapt to these changes.

• Data Analysis and Review
  

In the course of our interview, our guest explained to us how much she had harnessed data analysis to develop the best marketing strategy for her company. She believes useful data will tell you all you need to know, and you can have the best recommendation on how to go with your operations when you properly analyze those data.

In conclusion, Jodie shared her views on the current state of things. She believes that despite the impressive development of a vaccine and other recent news, a number of these changes we now see in marketing have come to stay.

She also believes consumers are beginning to show a preference for digital marketing over traditional marketing. Marketing leaders need to pay attention to these to develop the best marketing strategies for their firms.

That is it with our interview with Jodie. Kindly let us know what you think about her marketing strategies and tips in the comment section below.